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What you have to consider before any Influencer Collaboration

What you have to consider before any Influencer Collaboration

Pick the right influencer for your brand!

People used to be super apprehensive and even defensive of the title ‘influencer’. Those days are long gone as Instagram’s users continue to grow with over a billion active users. There are many famous brands who have grown attention through Instagram and its influencers like Fashion Nova and I.AM.GIA. This is why there are brands putting more than 80% of their marketing budget onto influencer marketing.

However, there are still plenty of brands that are clueless in finding the perfect influencers for their brand. Meanwhile, some may pick the correct influencer but don’t know how to create an effective influencer marketing campaign. This leads to wasted budget and efforts while not being able to reach an ROI.

That’s why we’re here. Read on for some important advice you need before you collaborate with any influencer to ensure a great campaign.

1 / How do I start in finding the right influencer?

There are so many of them that they all seem to mold into one person and it can get hard to know which one is the fit for you. You have to take note that there are differences from topics, follower count, engagement rate, social media channels along with a lot of other things. You can also put it in the industry, their nice and geolocation.

Apart from this, you really have to pick an influencer that is in line with your own company values, marketing goals, budget and KPIs. This will already allow you to make better use of your marketing budget instead of wasting time and money.

A mistake most do is looking only at the vanity metrics. These are the follower counts and likes without considering that these can be bought. These happen with ghost followers which are real accounts but don’t interact with anyone and isn’t active in Instagram aside from their follows. You can just have a quick glance on who are the recent people that follow the influencer and you can see the audience they have.

You can also go into their likes and comments wherein you can see if they’re real or come from bots. Another thing you can do is look into the comments to see how follower react to sponsored content. You will be able to see whether they’re accepting of it and see what kind of products they are responsive to.

The good thing is that there’s a way to do all these analysis with a single click. You can use HypeAuditor wherein they will do the analyzing of fake likes and followers for you. You can get their rank globally, locally and in their category. You can also see which engagement is authentic and their overall audience quality score.

Don’t forget to run and audit of this influencer every month because it can change and there may be times they skip purchasing likes but choose to do it again the coming month so it’s better to be wary.

2 / How do you analyze Influencers in YouTube?

In the past years, there have been major changes in YouTube from their algorithm to their related videos and automatic demonetization. This has caused a lot of uproar for many Youtubers. This is because it has led to a decrease of organic engagement for many channels. If you’ve noticed, there may be channels with millions of subscribers but only have a hundred thousand views or so. Youtubers with just a million subscribers may not even reach 100k views in their video.

A good example is the channel below. Once computed, they are getting 13k views average per video which is only 6% out of their total subscriber count.

At the same time, there are channels who obtain more views compared to their subscribers like the one below:

This is why it’s essential when looking for a Youtube marketing campaign to look past the subscriber count. Their views, likes and comment quality is important to note. With comments, it’s important to see variation in them and that they are specifically related the video and don’t seem bot/spammy.

You can also watch their previews videos to see their style, way of speaking, length of videos and their video formats. An important one to watch is a sponsored one to see how they promoted it and how their audience reacted to it.

YouTubers can go so far to change styles to convince their authenticity in coming sponsored videos which is important to notice to see if they are still in line with your own brand.

3 / Are your influencer candidates in line with your brand?

A vital thing to always note is the difference between content creators and influencers. While the first one creates content like photos, videos and the like, the second influences their followers. While a content creator may be a well-known artist with a signature style and insane talent, they may be unable to influence people. Influencers have that power towards their audience because people trust their taste and authority in their niche.

With this in mind, it’s essential for you to study past campaigns the influencer has done. It’s easy to find these as they usually use the hashtag #ad or #ads or #paid to get an overview of its effect to their audience. You can get a good view of the tone they use and how they style the product to their followers.

Upon studying their relevancy to your brand, it’s good to look past the influencer’s data and go into their audience’s. At the end of the day, they’re the ones who will be buying the product not the influencer. It means that if you find what seems like the perfect influencer fit but their community of follower isn’t, it’s not something we recommend you go for. If you use this influencer, you may get a good engagement but they still won’t end up getting it so there’s a low ROI.

It’s a combination of quantitative and qualitative data to get to the ideal campaign and influencer. When you do this, you can provide the brand the best influencer and a high ROI. You may even go onto creating a good and lasting relationship with the influencer as you help each other out and add value to each other’s profession.

Say goodbye to Instagram Bots

Say goodbye to Instagram Bots

With the rise of Instagram’s fame, so does its infamous fake followers. It has been discussed a lot recently especially in the Influencer Marketing industry. It’s become a known fact that a lot of bloggers really do buy fake followers to get more notice in their account as their numbers seem a lot more than they actually are. Meanwhile some gain fake followers with Instagram Growth Services. While you will gain a whole lot of real followers, you’ll eventually see that your account is filled with poorly designed bots exposing your inauthenticity.

The very surprising rare cases, which are also the most offensive, is that competitors buy you bots. They see that there is a low count of followers on your account and since they ‘feel bad’ for you, they buy you the cheapest bots to ‘help you out’. There a many situations like this and we’re here to share how you can get rid of these bad quality audience you’ve obtained in your account.

Definition of Instagram Fake Followers

Basically, any poor quality account is a fake follower from mass followers to suspicious accounts.


You can see that ‘mass followers’ are those accounts that are following more than 5,000 accounts with zero posts published.

How to remove bots on you Instagram

There are three easy ways to remove these low quality followers.

1st option: Melee Attack

If you own an Instagram Business Attack, your only option would be to block every account manually. To do this, you look for these profiles and tap the ‘…’ on the top right of the page and choose the ‘Block’ option.

If you want to make it easier, you could always switch back to your personal account and make it private from there. Once you’ve done this, you don’t have to block these followers. You can just remove them.

Keep in mind that these manual way of cleaning up will only be effective if you have less than 10k low quality accounts that follow you. It will take quite a lot of time but after a week or so, you have a fresh and clean account that will appeal to brands and advertisers again.

2nd option: Use apps custom made for this issue

There are a lot of specific apps like IG cleaner which you can find on the app store. Although if you have more than 5k bots in your account, we recommend choosing a good service. Free apps will usually not allow you to delete as many accounts as you prefer while paid apps will let you do this which will save you a lot of time and removes all the stress and hassle.

You can go to the ‘settings’ to take out all the inactive users and from there, just remove them all as you deem necessary. Instagram has limits on how much actions you can do in an hours so it will take a while for the app to clean up your account and it may take a day or more depending on how much fake followers you have.

3rd Option: Use of Mass Following services

This might be quite a shock but it is an effective shock. Even if we’re not fans at all of mass following especially services that provide it, these can help you a lot. Some of them offer services that will let you ban your existing followers. From here you can block and filter accounts that have more than 6k pages. With these apps, you can have a clean account within a week.

Keep in mind if you have thousands of bots on your account, it will really take a lot of time. These may take weeks and in worst cases, months for it to work. When it all comes down to it, it’s better to be a blogger with less followers and a great reputation than have one that’s massive but also has a massive amount of fake followers. Brands are now taking more careful steps to make sure they are hiring bloggers that only have a reputable audience which you can see from a recent statement by Unilever.

Take that step to get the clean up your account needs and get the brand deals you deserve.

Age of Sponcon: Fake sponsored posts posed as real ads

Age of Sponcon: Fake sponsored posts posed as real ads

There is a growing number of aspiring Instagram stars, all of which just want to look amazing to brands to get those sponsorships. They’ve gone as far as creating fake sponsored posts, hoping it will bring attention and lead to actual deals in the future.

This trend can be seen all over Instagram as bloggers post products that they actually purchased themselves but tag the brand and caption it as if they were paid to make the post.

In their posting of these ‘sponcon’, these Instagram bloggers are in pursuit of enticing brands who wouldn’t normally go for sponsoring influencers they haven’t worked with in the past.

One of these is lifestyle influencer Sydney Pugh who is based in Los Angeles. She has admitted to doing these fake sponsored posts like this recent post on a local coffee shop that makes it look like she was paid for the post.

Instead of creating a caption like: I need coffee to get through the day, she went for ‘I love Alfred’s coffee because of A, B, C.”

Sydeny Pugh created a fake sponsored post with coffee from a local coffee store. Source:

They say that it’s quite an easy task because everyone’s feed is already filled with sponsored posts and these are very formulaic in captions so it gets easy to copy even if there’s no payment being done.

Another blogger, Palak Joshi from Mumbai also confessed on making fake sponsored posts on her stories and she doesn’t want to reveal it to her followers.

She said in her interview with the Atlantic that though it looks sponsored, it’s really not. The follower just assume so because of caption and that every product is sponsored even if it really isn’t.

Palak Joshi, a instagrammer from Mumbai, uses her Instagram stories to create fake sponsors. Source:

The creation of these false sponsorships have gone up so high that influencers have started using real sponsored posts “as a verification badge”. This came from the Tiktok Star CJ OperAmericano.

CJ OperAmericano admits that influencers now use real sponsored posts as verification and rates for posts are lowering because of free advertising.

It has actually brought upon a huge struggle for real influencers. With the high amount of free advertising brands can get from these free posts, brands lower the pay they give to the real ones and some don’t even get any at all.

When CJ lost a campaign due to another influencer offering to do it for a way cheaper price, she tells the Atlantic that the people who do this probably don’t know that they’re just lowering the standard for everyone altogether.

Even regular users of apps are unable to tell the difference between fake and real sponsored posts, even brands are confused by it all. Despite the requirement for Instagrammers to now disclose which posts are sponsored, most regulars won’t bother checking these hashtags of #ad or #sponsored and just assume that these are being paid for.

Kim Kardashian and other celebrities use hashtag #ad and use the ‘paid partnership’ feature.

Another trick but a lot more wasteful one that was seen by research is the ‘snap and send back’ culture. Shoppers were surveyed and one in every ten admitted to purchasing clothes and taking a photo in it for social media and returning it immediately after. This is due to the view that it’s wrong to be seen in the same outfit twice.

The shocking part is that most of these are actually 35-44 year olds wherein one in five of them did this trick according to the Barclaycard research.

As a brand, it is up to you as to what your view in this is. It’s good on the part that it doesn’t actually make use of fake followers but you should also do more careful study as to how their followers respond to these posts and if they’re influence is working.