People used to be super apprehensive and
even defensive of the title ‘influencer’. Those days are long gone as
Instagram’s users continue to grow with over a billion active users. There are
many famous brands who have grown attention through Instagram and its
influencers like Fashion Nova and I.AM.GIA. This is why there are brands
putting more than 80% of their marketing budget onto influencer marketing.
However, there are still plenty of brands
that are clueless in finding the perfect influencers for their brand.
Meanwhile, some may pick the correct influencer but don’t know how to create an
effective influencer marketing campaign. This leads to wasted budget and
efforts while not being able to reach an ROI.
That’s why we’re here. Read on for some
important advice you need before you collaborate with any influencer to ensure
a great campaign.
How do I start in finding the right influencer?
There are so many of them that they all
seem to mold into one person and it can get hard to know which one is the fit
for you. You have to take note that there are differences from topics, follower
count, engagement rate, social media channels along with a lot of other things.
You can also put it in the industry, their nice and geolocation.
Apart from this, you really have to pick an
influencer that is in line with your own company values, marketing goals,
budget and KPIs. This will already allow you to make better use of your
marketing budget instead of wasting time and money.
A mistake most do is looking only at the
vanity metrics. These are the follower counts and likes without considering
that these can be bought. These happen with ghost followers which are real
accounts but don’t interact with anyone and isn’t active in Instagram aside
from their follows. You can just have a quick glance on who are the recent
people that follow the influencer and you can see the audience they have.
You can also go into their likes and
comments wherein you can see if they’re real or come from bots. Another thing
you can do is look into the comments to see how follower react to sponsored
content. You will be able to see whether they’re accepting of it and see what
kind of products they are responsive to.
The good thing is that there’s a way to do
all these analysis with a single click. You can use HypeAuditor wherein they will do the
analyzing of fake likes and followers for you. You can get their rank globally,
locally and in their category. You can also see which engagement is authentic
and their overall audience quality score.
Don’t forget to run and audit of this
influencer every month because it can change and there may be times they skip
purchasing likes but choose to do it again the coming month so it’s better to
How do you analyze Influencers in YouTube?
In the past years, there have been major
changes in YouTube from their algorithm to their related videos and automatic
demonetization. This has caused a lot of uproar for many Youtubers. This is
because it has led to a decrease of organic engagement for many channels. If you’ve
noticed, there may be channels with millions of subscribers but only have a
hundred thousand views or so. Youtubers with just a million subscribers may not
even reach 100k views in their video.
A good example is the channel below. Once
computed, they are getting 13k views average per video which is only 6% out of
their total subscriber count.
At the same time, there are channels who
obtain more views compared to their subscribers like the one below:
This is why it’s essential when looking for
a Youtube marketing campaign to look past the subscriber count. Their views,
likes and comment quality is important to note. With comments, it’s important
to see variation in them and that they are specifically related the video and
don’t seem bot/spammy.
You can also watch their previews videos to
see their style, way of speaking, length of videos and their video formats. An
important one to watch is a sponsored one to see how they promoted it and how
their audience reacted to it.
YouTubers can go so far to change styles to
convince their authenticity in coming sponsored videos which is important to
notice to see if they are still in line with your own brand.
Are your influencer candidates in line with your brand?
A vital thing to always note is the
difference between content creators and influencers. While the first one
creates content like photos, videos and the like, the second influences their
followers. While a content creator may be a well-known artist with a signature
style and insane talent, they may be unable to influence people. Influencers
have that power towards their audience because people trust their taste and
authority in their niche.
With this in mind, it’s essential for you
to study past campaigns the influencer has done. It’s easy to find these as
they usually use the hashtag #ad or #ads or #paid to get an overview of its
effect to their audience. You can get a good view of the tone they use and how
they style the product to their followers.
Upon studying their relevancy to your
brand, it’s good to look past the influencer’s data and go into their
audience’s. At the end of the day, they’re the ones who will be buying the
product not the influencer. It means that if you find what seems like the
perfect influencer fit but their community of follower isn’t, it’s not
something we recommend you go for. If you use this influencer, you may get a
good engagement but they still won’t end up getting it so there’s a low ROI.
It’s a combination of quantitative and
qualitative data to get to the ideal campaign and influencer. When you do this,
you can provide the brand the best influencer and a high ROI. You may even go
onto creating a good and lasting relationship with the influencer as you help
each other out and add value to each other’s profession.
With the rise of Instagram’s fame, so does
its infamous fake followers. It has been discussed a lot recently especially in
the Influencer Marketing industry. It’s become a known fact that a lot of
bloggers really do buy fake followers to get more notice in their account as
their numbers seem a lot more than they actually are. Meanwhile some gain fake
followers with Instagram Growth Services. While you will gain a whole lot of
real followers, you’ll eventually see that your account is filled with poorly
designed bots exposing your inauthenticity.
The very surprising rare cases, which are also
the most offensive, is that competitors buy you bots. They see that there is a
low count of followers on your account and since they ‘feel bad’ for you, they
buy you the cheapest bots to ‘help you out’. There a many situations like this
and we’re here to share how you can get rid of these bad quality audience
you’ve obtained in your account.
of Instagram Fake Followers
Basically, any poor quality account is a
fake follower from mass followers to suspicious accounts.
You can see that ‘mass followers’ are those
accounts that are following more than 5,000 accounts with zero posts published.
to remove bots on you Instagram
There are three easy ways to remove these
low quality followers.
option: Melee Attack
If you own an Instagram Business Attack,
your only option would be to block every account manually. To do this, you look
for these profiles and tap the ‘…’ on the top right of the page and choose the
If you want to make it easier, you could
always switch back to your personal account and make it private from there.
Once you’ve done this, you don’t have to block these followers. You can just
Keep in mind that these manual way of
cleaning up will only be effective if you have less than 10k low quality accounts
that follow you. It will take quite a lot of time but after a week or so, you
have a fresh and clean account that will appeal to brands and advertisers
option: Use apps custom made for this issue
There are a lot of specific apps like IG
cleaner which you can find on the app store. Although if you have more than 5k
bots in your account, we recommend choosing a good service. Free apps will
usually not allow you to delete as many accounts as you prefer while paid apps
will let you do this which will save you a lot of time and removes all the
stress and hassle.
You can go to the ‘settings’ to take out
all the inactive users and from there, just remove them all as you deem
necessary. Instagram has limits on how much actions you can do in an hours so
it will take a while for the app to clean up your account and it may take a day
or more depending on how much fake followers you have.
3rd Option: Use
of Mass Following services
might be quite a shock but it is an effective shock. Even if we’re not fans at
all of mass following especially services that provide it, these can help you a
lot. Some of them offer services that will let you ban your existing followers.
From here you can block and filter accounts that have more than 6k pages. With
these apps, you can have a clean account within a week.
mind if you have thousands of bots on your account, it will really take a lot
of time. These may take weeks and in worst cases, months for it to work. When
it all comes down to it, it’s better to be a blogger with less followers and a
great reputation than have one that’s massive but also has a massive amount of
fake followers. Brands are now taking more careful steps to make sure they are
hiring bloggers that only have a reputable audience which you can see from a
recent statement by Unilever.
that step to get the clean up your account needs and get the brand deals you
There is a growing number of aspiring
Instagram stars, all of which just want to look amazing to brands to get those
sponsorships. They’ve gone as far as creating fake sponsored posts, hoping it
will bring attention and lead to actual deals in the future.
This trend can be seen all over Instagram
as bloggers post products that they actually purchased themselves but tag the
brand and caption it as if they were paid to make the post.
In their posting of these ‘sponcon’, these
Instagram bloggers are in pursuit of enticing brands who wouldn’t normally go
for sponsoring influencers they haven’t worked with in the past.
One of these is lifestyle influencer Sydney
Pugh who is based in Los Angeles. She has admitted to doing these fake
sponsored posts like this recent post on a local coffee shop that makes it look
like she was paid for the post.
Instead of creating a caption like: I need
coffee to get through the day, she went for ‘I love Alfred’s coffee because of
A, B, C.”
They say that it’s quite an easy task
because everyone’s feed is already filled with sponsored posts and these are
very formulaic in captions so it gets easy to copy even if there’s no payment
Another blogger, Palak Joshi from Mumbai
also confessed on making fake sponsored posts on her stories and she doesn’t
want to reveal it to her followers.
She said in her interview with the Atlantic
that though it looks sponsored, it’s really not. The follower just assume so
because of caption and that every product is sponsored even if it really isn’t.
The creation of these false sponsorships have
gone up so high that influencers have started using real sponsored posts “as a
verification badge”. This came from the Tiktok Star CJ OperAmericano.
It has actually brought upon a huge
struggle for real influencers. With the high amount of free advertising brands
can get from these free posts, brands lower the pay they give to the real ones
and some don’t even get any at all.
When CJ lost a campaign due to another
influencer offering to do it for a way cheaper price, she tells the Atlantic
that the people who do this probably don’t know that they’re just lowering the
standard for everyone altogether.
Even regular users of apps are unable to
tell the difference between fake and real sponsored posts, even brands are
confused by it all. Despite the requirement for Instagrammers to now disclose
which posts are sponsored, most regulars won’t bother checking these hashtags
of #ad or #sponsored and just assume that these are being paid for.
Another trick but a lot more wasteful one
that was seen by research is the ‘snap and send back’ culture. Shoppers were
surveyed and one in every ten admitted to purchasing clothes and taking a photo
in it for social media and returning it immediately after. This is due to the
view that it’s wrong to be seen in the same outfit twice.
The shocking part is that most of these are
actually 35-44 year olds wherein one in five of them did this trick according
to the Barclaycard research.
As a brand, it is up to you as to what your
view in this is. It’s good on the part that it doesn’t actually make use of
fake followers but you should also do more careful study as to how their
followers respond to these posts and if they’re influence is working.
Influencers come from every niche imaginable. But there are few domains in which they can make a huge impact on consumer decisions. Lifestyle happens to be one of them.
Now, lifestyle is a rather broad classification. From fashion to travel, home decor to food – it’s all about achieving personal goals and living a better quality of life. Many people dream of living it up and lifestyle influencers are a source of inspiration, ideas, and tips for them.
They are known for their impeccable taste and eye for everything beautiful in the world. They seek to inspire diverse audiences by blogging about their everyday lives and interests. They are central to numerous influencer marketing campaigns because they come across as genuine and relatable people.
So, if you’re looking for a daily dose of inspiration, or someone to help your lifestyle brand, then these influencers should be your go-to people. Let’s take a look at 15 of the top lifestyle bloggers you should follow.
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